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Reviving a Legacy: The Return of Ride On Magazine
Bicycle Network's relaunch of Ride On magazine marks a significant moment in cycling history. Once mothballed in 2017, the magazine has now returned just as the cycling community gathers for the 25th edition of the Tour Down Under in Adelaide. This revival is not just an effort to bring back a publication but to rekindle a relationship with long-time readers and new enthusiasts alike.
Biking Community's Excitement for the Relaunch
Editor Nat Bromhead shared his enthusiasm, noting the overwhelming response from both the public and the cycling industry. With more than 2500 print copies distributed to participants of Adelaide Epic and Radl Gravl events, and over 5000 digital editions accessed online, the demand for Ride On is evident. Such a reception indicates that the title, which has almost 50 years of history, continues to possess significant respect and relevance in the cycling community.
The Hybrid Model: A Blend of Tradition and Technology
The new hybrid format combines both print and digital media, ensuring that Ride On magazine is accessible and engaging for a diverse audience. The established website has also made a comeback, complete with cycling news, trip reports, gear reviews, and destination features, reinforcing the brand's commitment to comprehensive coverage of the cycling world. This modern approach could redefine how cycling content reaches its audience, potentially setting a trend among other cycling publications.
Exclusive Membership Benefits
While digital copies of the magazine are readily available to Bicycle Network members, readers keen on acquiring a hard copy can purchase a bundle as an extra membership option. This feature not only adds value to membership but also fosters a community around shared interests and resources in the cycling environment, making it clear that Ride On is positioned for growth.
The Impact of the Cycling Community
Many well-known figures in sports have voiced their support for the magazine, including former VFL coach Cameron Schwab, professional cyclist Sir Mark Cavendish, and even international Formula 1 racer Valtteri Bottas. Their involvement highlights the magazine’s pull not just within cycling circles but across varied sporting communities, emphasizing a growing trend of engagement in cycling culture.
Looking Ahead: The Future of Ride On Magazine
With the revival of Ride On magazine, the future appears promising for both the publication and its readers. This evolution showcases a commitment to adapt to the changing landscape of how content is consumed while respecting the rich heritage of cycling journalism. As the cycling community continues to evolve, so too will the platforms that celebrate and disseminate its stories.
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